Doe Deere – article recap

Doe Deere is the founder and CEO of Lime Crime Cosmetics, a digitally-native beauty brand. She was designated as a Top Inspiring Female Entrepreneur by Self-Made magazine. Lime Crime creates vivid and bright makeup products that focus on elevating mood and encouraging self-expression. The entire makeup line is 100 percent vegan and certified by Leaping Bunny as a cruelty-free company.


Deere’s Morning Routine

Like many highly successful people, Doe Deere has a specific morning ritual that she sticks to every day. Before going to bed, Deere tells her body to wake up at 8:30 a.m. Every morning, she wakes up at the same time with no preset alarm. She checks her calendar on her phone and prepares for her day.


Doe Deere’s favorite part of her morning routine is applying her makeup, where she gets to spend time with herself and be free. She also enjoys playing with her two Persian cats, Puffy Fluffles and Chester von Battingham.


Doe Deere starts her day by drinking a full glass of water and then proceeding to her morning exercises. She loves doing the cat/camel stretches, which helps to improve back flexibility and strengthen muscles. After exercising, Deere eats a balanced breakfast in her kitchen, while looking outside her window and contemplating her schedule for the day. Her favorite breakfast varieties are grits, yogurt, fruit and freshly squeezed orange juice from oranges that she picks from her own tree.


Deere’s Morning Beauty Routine

Doe Deere uses Glossier face wash and moisturizes her skin with Murad’s Hydro-Dynamic Quenching Essence. She spends up to an hour doing her makeup in the morning, while listening to her favorite music. The Beatles is currently one of her preferred choices of music to play during her makeup routine. She applies her foundation first, either Loreal’s True Match Foundation or MAC’s Studio Fix. She dusts her face with powder and fills in and defines her eyebrows.


Doe Deere loves applying vibrant hues, like pink and red, to her cheeks and lips. Her go-to colors are Lime Crime’s Matte Velvetine’s Red Velvet, Rustic and Pink Velvet. She finishes her beauty routine by using a curling wand to create her signature waves showing off her purple hair.


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