Norman Pattiz is the executive chairman of PodcastOne. He recently announced important results on the effects of podcast advertising to brand recall and consumer purchasing behavior. With the assistance of Tom Webster the vice president of Edison Research, the results highlighted the actual benefits of podcast advertising in marketing.
The results also highlighted in-depth understanding and review on the post-campaign. In the study, the team of professionals identified the benefits of podcast advertising on consumer purchasing intent. The campaign study was based on five of the dominantly used brands. The objective of the campaign was to establish how useful podcast campaign is to marketing.
From the report, it was concluded that:
Financial services products marked a massive growth by 47%. This was after the podcast campaign.
- Over 60% of the audience had preference for a specified brand in a grocery store following the campaign for podcast advertising.
- More than a third of the total respondents favored a certain vehicle product in the market. This was an increase of 7%.
- The post study period garnered positive remarks in a particular lawn and garden product. This was an increase in preference by 22%. The brand awareness of a certain vehicle product rose by 60%.
- Finally, it was established that a conventional dining area impressed the correspondents. It garnered 76%.
Edison Research conducted the campaign in three different scenarios. To remain relevant in the entire study, the team employed the same mechanism on all products. The duration of the survey was four to six weeks, and the choice of brands relied on five most used products in the consumer market. It was noted that some products had a stellar reputation while others required more attention from the correspondents. Learn more about Norman Pattiz: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers
To be more accurate about the effects of podcast campaign on brand recall, the same technique used in week one was applied to week three.
The time frame provided standard results. The research findings indicated that most correspondents preferred brands that had been advertised. Most consumers were well aware of products that have been advertised.
Until June 2016, Norman Pattiz served as the chief executive officer of PodcastOne. Under his leadership, he saw the company grow into the best as well as largest news provider of not only entertainment but also sports and traffic.
Norman Pattiz is a career executive who combines his passion for helping people to develop their untapped talent with his extensive experience in media to achieve excellent advertising results.